As a small, family brand, we care deeply about our loyal customers and are committed to helping you look and feel your very best.

We believe in delivering consumer-preferred products that work no matter your level of lip dryness. That’s why we’ve tested our ingredients over generations, so only the products that have proven to provide optimal moisture make it into our formulas.

We believe in integrity, transparency and trust. Work-life balance remains integral to our operations, while we are committed to a productive, respectful environment. We will do what is right, both for our customers and our employees.

We believe in family and community. Working together is the best way to ensure the best result. And we never forget where we came from: the great state of Wisconsin.

We believe in excellence, in all facets. That’s why we source ingredients that work as hard as you do, creating products for whatever you’re taking on next. If you need it, we strive to provide it.

We believe in many things here at Carmex®. But most of all, we believe in carrying on our tradition for the generations of lip balm seekers to come.